One of the most neglected aspects of content creation is finding the right voice—Your voice. It doesn't matter if you're a small mom and pop shop or a giant venerable brand like Apple. Steve Jobs was the voice of Apple, and I think it's fair to say that Apple struggled to find it's voice after Jobs' untimely death. So . . . Who are you?
Think of all the great brands you know. Think of all the great bands you know. Think of all the great leaders you know. Think of all the great singers you know. What is the one thing they all have in . . . Read full article here.