At Nomad, by and large we have an aversion to using stock photography of people, and, in most cases, you should too. Your customers aren’t just anyone and neither are your team members. Yes, there is some great stock photography of people out there and for some purposes, it absolutely makes sense to use it. But I’d say 90-95 percent of the time, if you are trying to portray your people or your customers, it’s worth taking your own pictures. It forges stronger connections with customers and brings an authenticity that you simply can’t buy.
Inbound marketing can be an excellent way to engage visitors and generate leads by developing a series of nurturing workflows that help visitors along the buyer’s journey. Sometime, however, getting those people into the workflow can be a challenge. Common tactics to generate contacts are free downloads of content that the target audience would find valuable, or offers that provide coupons via email once the visitor fills out the form. When a free download or coupon doesn’t attract sign-ups, that’s when you should think outside the box - the cereal box, that is.
We've all heard that phrase, “the work-life balance.” It's offered up as something to strive for, something to accomplish, something lots of other people brag about on social media. The topic of work-life balance has been brought into sharp relief this week after a BBC commentator was interrupted by his two adorable kids during a live interview, causing the Internet to burst out laughing.
When I moved to Vermont from the central coast of California, I knew adjustments would have to be made. I found myself shopping for snow boots and real cold weather clothes, items which had never populated my closet before. Snow tires for my car, a snow shovel for my walkway—I was determined to be ready for the weather I’d never lived in before.
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Here at Nomad, we are very interested in our clients’ data. After all, it’s this data that helps us make informed decisions on how best to apply your marketing dollars to reap the greatest return. When we can better understand the needs of the visitors and recognize what they are looking for, we can tailor content and advertisements towards them directly, making connections and converting them to a defined smart goal. When it comes to identifying the interests of site visitors, there’s one simple way to get a better understanding of the purpose of their stay through Google Analytics: the search bar.